During the 1920s,

young and industrious Swiss immigrant Sebastian Braga arrived in South Monterey County, California, and took up work growing row crops in the Salinas Valley. In 1937 he was able to buy a ranch of his own in Soledad, where he settled his family and built a homestead. On 600 acres, he raised dairy cattle, and grew sugar beets, tomatoes, onions, hay and corn.

Under his leadership the ranch grew, and so did the Braga clan. Sebastian was a dedicated family man who believed that success would come through honesty and integrity. He lived by these values, and instilled the same high quality standards and hard-working ethics in his sons.

In the 1960s, after growing up working the Braga land, Sebastian’s sons Earnest, Norman and Stanley officially joined the business. Along with other innovations, they changed the dairy to a beef cattle operation and began growing lettuce, celery, and cauliflower.

By the 1990s, Braga Ranch was an established
industry leader and continuing to expand.

Keeping the Braga standards and principles at the forefront, the third generation joined the business and the family began organic farming—launching A.S.A. Organics, which stands for All Sustainable Agriculture—growing the full organic product line available today. Rodney, Chris, Carson and Marshall Braga have remained true to their family’s core values, and have led the company and the fresh produce industry in food safety, quality, and sustainable farming.

Now, A.S.A. Organics grows, packs and ships fresh vegetables throughout the world.